USAA HomeFront pilot research.
Client: USAA
At USAA, our teams embrace research to better understand our customer’s needs. This pilot program explored member feedback on a home maintence experience which uncovered great insights into how they tackle home projects and the divide between the DIYer and the Proseeker.
Key roles: •Research •User Testing
Moderated research
1:1 evaluative sessions in UserZoom with pre-selected USAA members.
