USAA HomeFront pilot research.

Client: USAA

At USAA, our teams embrace research to better understand our customer’s needs. This pilot program explored member feedback on a home maintence experience which uncovered great insights into how they tackle home projects and the divide between the DIYer and the Proseeker.

Key roles: •Research •User Testing

Moderated research

1:1 evaluative sessions in UserZoom with pre-selected USAA members.

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