Customer journey maps and personas.
Client: Vivify Health / United Healthcare
Vivify provides an end-to-end platform with a suite of products and support for powerful remote patient monitoring (RPM) solutions designed to integrate with biometric devices.
Key roles: •Art direction •Design •Illustration
Journey maps
These initial personas and journeys were created to better understand our patient onboarding and overall life cycle in their RPM program. Visualizing touch-points and pain-points helped identify areas for improving the customer and provider experience.
Personas
It’s easy to loose perspective on who you serve. Initial persona sets were explored to better understand and grow Vivify’s core demographics segments and their potential pathway journeys.
